Fascinating Guide To Traffic Generation Tactics That Can Help Your Business Grow

Exceedingly more consumers are flocking to the Internet daily and with the ever-evolving Internet marketing industry, new and improved marketing methods are increasingly significant. The Internet is a two-way medium, but older marketing methods have lost their effectiveness, mainly due to its intrusive nature, which most consumers dislike. Marketers are looking at fresh and innovative marketing methods that add more value.

Inbound Marketing

Today’s top marketers see “new marketing” as any marketing strategy that earns the attention of the consumer, as a substitute for “buying” it. The inbound marketer concentrates on:
- Two-way and highly interactive communication with consumers
- Getting the customers to come to them through search engines, social media, and referrals
- Adding value to the consumer
- Educating and/or entertain consumers
The older outbound marketing methods used one-way communication, it was not interactive, and because the lead generation is passive, its impact can never be measured accurately.

Inbound marketing is the first choice marketing technique of every successful marketer today. Inbound marketing allows the marketer to grab the attention of consumers and earn their trust through extremely valuable and helpful content that they seek out. The best content educates and/or entertains them, or it gives a solution to a problem.

For example:
The following statistics tell the full story of what today’s consumer prefers:
- 86% Of people pass over TV commercials, while 57% of people are online while watching TV.
- Only 30% of the links that search engine users click on are paid ads, while having a blog generates 55% more traffic.
- Each lead generated through older outbound marketing methods cost on average $373, while it only costs on average $143 per lead generated via inbound marketing.
- Consumers are avoiding cold calls and Radio/TV commercials, but 97% of them seek out information regarding local services and products prior to making any purchasing decision.
- Businesses are generally seeing a 63% increase in social media marketing effectiveness.
- 33% Of US Internet users are exceedingly active on social media platforms.

Why Inbound Marketing is Rising

Outbound marketing pushes services and products on consumers and they are not in control of the information that they receive. Inbound marketing changes all of that. With inbound marketing, the consumer is in full control of what information he receives.

Inbound marketing is essential to any marketer’s success because it focuses on “earning the trust of the consumer”, mainly through making sure that the consumer finds the product or service himself. Content marketing and social media are commonly utilized to achieve this marketing tactic.

Content marketing examples include:
- Blogs and vlogs
- Ebooks
- White papers
- Podcasts
- Infographics
When educational, useful, and very interesting content is effectively combined with an extremely strong online social media presence, the value increases quite substantially. As the content is spread and shared throughout social media, its reach to interested consumers grows virally. This increases online visibility immensely.
Inbound Marketing Offers the Best Return on Investment (ROI)
Probably the biggest reason for inbound marketing’s growth is the ROI it provides. A marketer pays 62% less per lead that is generated compared to outbound marketing tactics. More importantly, this marketing strategy does not only generate leads, but revenue as well.
Example:
An online Golf shop submits 10 informational articles per month all over the Net, which contains links to their website. This may cost as little as $20 /month, but the articles could generate targeted leads for many years, as long as they remain active. In comparison to spending hundreds of dollars on a traditional advertisement that runs only a limited time and brings in a limited number of leads, inbound marketing offers the best ROI.
Successfully Attract Quality Leads and Close the Majority of Them into Customers
The new methodology for inbound marketing consists of the following vital aspects: Attract, Convert, Close, and Delight
If an online marketer implements inbound marketing correctly, then he will create first-class content and ensure that the content is optimized for the Web, which guarantees that the content is found. He will convert his visitors into positive leads by keeping the visitors interested through attractive promotions and offers, and over time, he will nurture and close the leads into customers.
Online content has to appeal to the right people. It has to target the relevant customers and any high quality content has to serve the following two purposes:
- It has to attract the relevant readers and keep them engaged for as long as possible
- It has to help the business site rank very high in the search engines

The basics of a Good Content Strategy

To understand fully how to develop a highly effective content strategy, it is imperative to know exactly what content is. Content can be written, auditory, or visual. It can include articles, letters to customers, blog posts, website copy, podcasts, and posts in social media, infographics, recorded interviews, video, and photos. The majority of content is created and then published online to attract a specific target audience.

One thing that stands out from all successful online businesses is the engaging and informative, high-quality content that they create. This distinguishes them from the rest.

Develop a First-class Content Marketing Strategy
Most marketers find it to be an overwhelming task to create sufficient content that can support each phase of the buying sequence. A strategy dubbed the “Buffalo Strategy” will help any marketer to produce ample quantities of the highest quality content. This strategy ensures the creation of content that any particular audience needs and it is cost-effective too.
Step 1: Picking a Powerful Topic
For this strategy, a huge investment of resources and budget is required. Therefore, it is essential to select the right topics, theme, and the story’s angle. The success of any buffalo strategy depends on the topic selection, which has to be compelling and relevant to the business’s audience. An evergreen and educational topic is ideal. The topic has to be relevant in 12 months time still. The content’s storyline and angle have to be aligned with the goals or needs of the customers.
Step 2: For a Superior ROI, Leverage Quality Content
The type of first-class content that most effectively generates qualified leads is white papers, research reports, webinars, and eBooks. All of the aforementioned content types are expensive and rather difficult to produce. A large number of marketers outsource the development of first-class quality content, because they lack the internal resources and expertise on the subject matter.
To receive maximum value from a top content investment, it is vital to collaborate with a content development firm that will involve the marketing team during every stage of the development process. They should furthermore share the notes and results from interviews or generate derivative pieces, such as email, blog posts, podcasts, articles, or press releases based on work done in creating the core report or white paper. This allows the business to get maximum mileage out of the top quality content.
Step 3: Keep the End in Mind at the Start
Plan the overall program and document the strategy meticulously. Before starting, take about 6 months to nurture the plan and incorporate derivative blog posts, live events, articles, landing pages, and emails, and the core research report.
Knowing what is needed to create content before starting the research process will present the chance to spot opportunities for quality derivative content.
Step 4: Obvious Calls to Action Have to be Incorporated
Before the launch of the campaign, it is essential to create the main content and every other derivative piece. This allows the businessperson the chance to anticipate what obvious calls to action to incorporate and when, without having to rush to generate content during the last minutes that can support the various blogging programs and nurturing of leads. Every single piece of content requires a clear and obvious call to action, and it should contain links to the relevant content piece after that, which forms part of the buffalo series. The audience will be kept engaged and it allows the businessperson to tell his story over time.
Step 5: Share the Story over Time
The majority of customers are flooded with numerous pieces of information and emails every day, therefore, it is a good idea not to overwhelm them with excessive content at the same time. Spreading out the content over a period of about 6 months is a much better and safer approach. This way the message will be reinforced while it is shared over time, in smaller, much more acceptable portions.


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