How To Increase Website Traffic With The 5 Most Effective Online MarketingTactics....

Growing website traffic to acquire new customers is usually a predominant concern for most Marketers. Here are 5 proven online marketing tactics that will enable you to maximize your reach and continually increase traffic on your website:

1. SEO & Content Marketing
2. Advertising with Search Engines (Pay-per-Click)
3. Advertising with Social Media
4. Online Contests
5. Email Marketing

1. SEO & Content Marketing

Goal:
Acquire traffic through Search Engines such as Google and Bing by ranking as high as possible on search results pages.

How it works:
A website’s content is at the heart of the way a Search Engines understands and ranks a website for search on specific keywords. However the way this content is shared and interacted with on Social Media provides a new dimension for Search Engines called “authority”.

Search Engines now take authority into account to rank a website and give it a competitive advantage in search results. Author of articles also have their level of authority through service like Google Plus, and so the author’s authority over a subject matter also influences Search Engines.

Search Engines rank a website based on these criteria:

• Relevant keywords related to the products, services, an utility of the blog articles.
• How many other websites link back to the site (page rank).
• Density of articles and frequency at which new content is published.
• How many times the website’s content has been shared and interacted with on Social media.
• The authority, or popularity, of the author of the article.

Successful tactics:

• Keyword research to select most popular keywords to focus article titles and content on (using to Google AdWords Keyword Planner for example).
• Regularly publish articles on the website with relevant keywords (at least once a week, ideally several times a week).
• Share articles on social media properties and create engagement (likes, shares, comments).
• Monitor SEO performance and traffic performance on selected keywords.

2. Advertising with Search Engines (Pay-per-Click)

Goal:
Acquire traffic by publishing an Ad on the first result page of Search Engines.

How it works:
Search Engines like Google and Bing enable advertisers to create campaigns that link an Ad to a set of keywords. Advertisers are charged only if a user clicks on the Ad and goes to the website. Hence the term “Pay-per-Click”. Ranking of campaigns on a given keywords go through a bidding process where the more the advertiser is ready to pay for that click, the higher up the Ad will appear on the search results page.

Successful tactics:

• Keyword research to select most popular & most affordable keywords to focus Ads on.
• Create different variations of an Ad campaigns to do A/B testing and figure out the right Ad components to optimize the campaign.
• Monitoring and optimizing campaigns to maximize click though traffic and minimize costs.

3. Advertising with Social Media

Goal:
Acquire traffic by publishing an Ad on the social network’s user page (or “Wall”).

How it works:
Social Media platforms such as Facebook or LinkedIn enable advertisers to create Ads and position them on targeted users’ profiles. Facebook and LinkedIn particularly enable advertiser to narrow down the target demographic by selecting attributes of their profiles.

There are usually two fees models on these platforms:

• “Pay-per-Click”: Advertisers are charged only if a user clicks on the Ad and goes to the website.
• “Cost-per-Mill”: Advertisers are charged a fee for every 1000 displays the Ads has on these platforms.

Another method is to boost the reach of a message posted by a marketer on the social network. Facebook for instance enables marketers to pay a fee to make a Post appear as an Ad on the network user’s pages.

Successful tactics:

• Create different variations of a campaign to do A/B testing and figure out the right Ad components to optimize the campaign.
• Create posts on Facebook Page or LinkedIn Page and boost their reach by paying a fee.
• Monitor Campaign performance and tweak campaign.

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My Top Tactics for Increasing Site Traffic

I've been attracting traffic to my sites since 1993. Below are my best practices for getting the right audience to discover you. Enjoy, and please pass these tips along to colleagues you think will benefit from them.
1. You Should be Thinking About Linking: You know what? Life really is a popularity contest. And the Web is just like life because link popularity means so much when it comes to building traffic to your site. Getting highly respected popular sites to point at you pays double-dividends:

1. It's human nature to accept and visit a site that is hyperlinked from what is known as an Authority/Hub site. People just naturally feel better about you and your company when a respected source points to you.
2. When a search engine sees so many quality sites pointing at you, it assumes there's a good reason for this and therefore ranks you higher in search results. So you get more traffic from search results as a result of more sites pointing to you.

The trick is to figure out what makes or will make sites link to you. This is perhaps the first question you need to ask yourself before designing or redesigning you site. Imagine yourself calling or emailing a target site and asking for a link. What will you tell them when they ask why they should do so?
2. Off-page Optimization: You hear this phrase often from SEO gurus like Mike Grehan. Yes, getting relevant and popular sites to link to you is one example of off-page optimization. Keep in mind, though, there are other aspects to this gambit. Remember, search engines put a lot of stock in the anchor text of those links. So if you can influence what words go into the link tags themselves, so much the better.
Search engines also look at who's pointing at the sites pointing at you. Just because a site has a high keyword density score isn't going to mean so much if nobody else of any consequence is pointing to it.
Top Tip: Search engines place an especially high value on .edu sites. So if you can get educational institutions to point to your site, this should help you a great deal.
3. Create a Real Simple Syndication Feed (RSS) For a Really Simple Reason: It will get you extended coverage. Your messaging is more likely to come up in Google News and Yahoo News and the like if the keywords in your "wrapper" match the keyword preferences selected when that user sets up his/her preferences for the type of feeds he/she wants to receive.
BTW, recent research shows that many people who receive RSS feeds aren't aware they are doing so. It's just another feed, like Associated Press or Reuters, etc.
I'm not a fan of simply cloning the content of one channel and pushing it through another simultaneously, though. If you have an email newsletter, you could wind up cannibalizing your subscribers. You should also package content appropriate for each medium. What comes across well in an email newsletter may be confusing in an RSS feed.
Whatever you do, don't just stuff your press releases through the RSS channel unless they happen to be very interesting or you have analysts whose job it is to track your every move. Remember, it's just as easy to unsubscribe from an RSS feed as it is from an email newsletter.
It is your hope that other websites pick up your feed and point back to your site, creating more traffic to you. So whatever content you do push through your RSS feed, make sure you are comfortable having that content live on other websites.
4. You'd Better Blog: Why? Because search engines sensitive to how often you update your site. You can have all the keyword phrases and density optimization in force, but you'll keep falling in search engine results if your site hasn't been touched in months.
Having said that, I want you to think long and hard about committing to blogging. In order for it to work well, you've got to blog often. Once a day would be nice. At least once a week is necessary in my view. How will it look if someone comes to your site and sees the last posting was two months ago? Who reads yesterday's newspapers? Not people, not search engines.
5. Make Your Website the Center of Your Marketing Campaign: I see so many TV spots, radio and print ads that simply say at the end, "Oh yeah, visit our website at www.whateverrrr.com." They make it an afterthought. They don't give you any incentive to visit their website.
Why not make your website the whole point of your marketing campaign? B2B marketers do this by offering white papers and Webinars in newsletters like Web Digest For Marketers.
At the time of writing, Chevrolet is advertising an opportunity to have your commercial be the one that runs for Chevy during the Super Bowl. How cool is that? It's involving. Kudos to them and the creatives that thought that one up.
"Make your website the hero" is what I often suggest to clients during concept sessions when they're trying to figure out how to get the most out of their marketing budgets. You've already got the website. Have some fun with it.
6. Press the Flesh: Don't just sit back and let electronics be your proxy. Get yourself and your respective people circulating in front of your target groups. If you speak on a trade show panel or give a keynote, have something prepared especially for the attendees at your website. Refer to it when speaking, on your business cards and in handouts. If it's a tradeshow and you have some leverage in your industry, you may ask the show sponsor for some ad space in trade for speaking so you can further promote what awaits the reader at your website. Think of this gambit as the equivalent to the prize inside the Cracker Jack box.
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Top 15 Content Marketing Tactics To Boost Website Traffic and Conversion...

1. Infographics

Neil’s advice is with a lot of infographics there’re around the web today, Gifographics (Gif + infographics) or 3D infographics are what can make you stand out. I second this idea.

Related Resources from B2C

2. Slideshows

This is our opinion as I can see that Slideshare today can drive you a lot of traffic, Scoopit also had a case study about how they can grow their traffic by leveraging the power of Slideshare.

3. In-depth Articles

Personally, I think long article is great to build your expertise however, always remember to back it up with creative, brilliant images.

4. Skyscraper Technique

You know what, I think we are using this technique in this blog post. I will let you know the results it can generate for us later (in another blog post I think).

5. Buyer Personas

Of course, if you don’t know who you are producing content for, how can you successfully address their pain points and convince them to believe that you’re their perfect solution?

6. Start a Fight

I think this idea is brilliant; who knows it could help you increase your indexed pages and finally boost your traffic? Thanks again, Neil.

7. Customize Your 404 Error Pages

As Neil said in his blog, TechCrunch has successfully customized their 404 error pages for more search engine traffic. I think this is the same as you use related post recommendation feature on your blog. It helps increase engagement and traffic.

8. Guest Posting

Guest posting is valuable. By guest posting, you not only drive more traffic but also expose yourself as an expert in the field. In my opinion, if I know someone via an article they wrote on, let’s say Entrepreneur or Forbes, I would likely use their services when the time to come.

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Fascinating Guide To Traffic Generation Tactics That Can Help Your Business Grow

Exceedingly more consumers are flocking to the Internet daily and with the ever-evolving Internet marketing industry, new and improved marketing methods are increasingly significant. The Internet is a two-way medium, but older marketing methods have lost their effectiveness, mainly due to its intrusive nature, which most consumers dislike. Marketers are looking at fresh and innovative marketing methods that add more value.

Inbound Marketing

Today’s top marketers see “new marketing” as any marketing strategy that earns the attention of the consumer, as a substitute for “buying” it. The inbound marketer concentrates on:
- Two-way and highly interactive communication with consumers
- Getting the customers to come to them through search engines, social media, and referrals
- Adding value to the consumer
- Educating and/or entertain consumers
The older outbound marketing methods used one-way communication, it was not interactive, and because the lead generation is passive, its impact can never be measured accurately.

Inbound marketing is the first choice marketing technique of every successful marketer today. Inbound marketing allows the marketer to grab the attention of consumers and earn their trust through extremely valuable and helpful content that they seek out. The best content educates and/or entertains them, or it gives a solution to a problem.

For example:
The following statistics tell the full story of what today’s consumer prefers:
- 86% Of people pass over TV commercials, while 57% of people are online while watching TV.
- Only 30% of the links that search engine users click on are paid ads, while having a blog generates 55% more traffic.
- Each lead generated through older outbound marketing methods cost on average $373, while it only costs on average $143 per lead generated via inbound marketing.
- Consumers are avoiding cold calls and Radio/TV commercials, but 97% of them seek out information regarding local services and products prior to making any purchasing decision.
- Businesses are generally seeing a 63% increase in social media marketing effectiveness.
- 33% Of US Internet users are exceedingly active on social media platforms.

Why Inbound Marketing is Rising

Outbound marketing pushes services and products on consumers and they are not in control of the information that they receive. Inbound marketing changes all of that. With inbound marketing, the consumer is in full control of what information he receives.

Inbound marketing is essential to any marketer’s success because it focuses on “earning the trust of the consumer”, mainly through making sure that the consumer finds the product or service himself. Content marketing and social media are commonly utilized to achieve this marketing tactic.

Content marketing examples include:
- Blogs and vlogs
- Ebooks
- White papers
- Podcasts
- Infographics
When educational, useful, and very interesting content is effectively combined with an extremely strong online social media presence, the value increases quite substantially. As the content is spread and shared throughout social media, its reach to interested consumers grows virally. This increases online visibility immensely.
Inbound Marketing Offers the Best Return on Investment (ROI)
Probably the biggest reason for inbound marketing’s growth is the ROI it provides. A marketer pays 62% less per lead that is generated compared to outbound marketing tactics. More importantly, this marketing strategy does not only generate leads, but revenue as well.
Example:
An online Golf shop submits 10 informational articles per month all over the Net, which contains links to their website. This may cost as little as $20 /month, but the articles could generate targeted leads for many years, as long as they remain active. In comparison to spending hundreds of dollars on a traditional advertisement that runs only a limited time and brings in a limited number of leads, inbound marketing offers the best ROI.
Successfully Attract Quality Leads and Close the Majority of Them into Customers
The new methodology for inbound marketing consists of the following vital aspects: Attract, Convert, Close, and Delight
If an online marketer implements inbound marketing correctly, then he will create first-class content and ensure that the content is optimized for the Web, which guarantees that the content is found. He will convert his visitors into positive leads by keeping the visitors interested through attractive promotions and offers, and over time, he will nurture and close the leads into customers.
Online content has to appeal to the right people. It has to target the relevant customers and any high quality content has to serve the following two purposes:
- It has to attract the relevant readers and keep them engaged for as long as possible
- It has to help the business site rank very high in the search engines

The basics of a Good Content Strategy

To understand fully how to develop a highly effective content strategy, it is imperative to know exactly what content is. Content can be written, auditory, or visual. It can include articles, letters to customers, blog posts, website copy, podcasts, and posts in social media, infographics, recorded interviews, video, and photos. The majority of content is created and then published online to attract a specific target audience.

One thing that stands out from all successful online businesses is the engaging and informative, high-quality content that they create. This distinguishes them from the rest.

Develop a First-class Content Marketing Strategy
Most marketers find it to be an overwhelming task to create sufficient content that can support each phase of the buying sequence. A strategy dubbed the “Buffalo Strategy” will help any marketer to produce ample quantities of the highest quality content. This strategy ensures the creation of content that any particular audience needs and it is cost-effective too.
Step 1: Picking a Powerful Topic
For this strategy, a huge investment of resources and budget is required. Therefore, it is essential to select the right topics, theme, and the story’s angle. The success of any buffalo strategy depends on the topic selection, which has to be compelling and relevant to the business’s audience. An evergreen and educational topic is ideal. The topic has to be relevant in 12 months time still. The content’s storyline and angle have to be aligned with the goals or needs of the customers.
Step 2: For a Superior ROI, Leverage Quality Content
The type of first-class content that most effectively generates qualified leads is white papers, research reports, webinars, and eBooks. All of the aforementioned content types are expensive and rather difficult to produce. A large number of marketers outsource the development of first-class quality content, because they lack the internal resources and expertise on the subject matter.
To receive maximum value from a top content investment, it is vital to collaborate with a content development firm that will involve the marketing team during every stage of the development process. They should furthermore share the notes and results from interviews or generate derivative pieces, such as email, blog posts, podcasts, articles, or press releases based on work done in creating the core report or white paper. This allows the business to get maximum mileage out of the top quality content.
Step 3: Keep the End in Mind at the Start
Plan the overall program and document the strategy meticulously. Before starting, take about 6 months to nurture the plan and incorporate derivative blog posts, live events, articles, landing pages, and emails, and the core research report.
Knowing what is needed to create content before starting the research process will present the chance to spot opportunities for quality derivative content.
Step 4: Obvious Calls to Action Have to be Incorporated
Before the launch of the campaign, it is essential to create the main content and every other derivative piece. This allows the businessperson the chance to anticipate what obvious calls to action to incorporate and when, without having to rush to generate content during the last minutes that can support the various blogging programs and nurturing of leads. Every single piece of content requires a clear and obvious call to action, and it should contain links to the relevant content piece after that, which forms part of the buffalo series. The audience will be kept engaged and it allows the businessperson to tell his story over time.
Step 5: Share the Story over Time
The majority of customers are flooded with numerous pieces of information and emails every day, therefore, it is a good idea not to overwhelm them with excessive content at the same time. Spreading out the content over a period of about 6 months is a much better and safer approach. This way the message will be reinforced while it is shared over time, in smaller, much more acceptable portions.


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Top 5 Low Cost Website Traffic Generation Tactics

Here I present to you the top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

1. Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

2. Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each other's efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

3. Write and Submit Articles

There are many e-zines and online encyclopedias in the Internet which provides free space for articles to be submitted. E-zine Articles is probably the top article directory and one which I have submitted a lot of articles to. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more. 

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13 Ethical Ways to Increase Your Site's Search Traffic

1. Focus on the Long Tail

If you are a new site, it can be difficult to go after popular keywords right away. I find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well. To help with this, I recommend a tool called HitTail, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.

2. Stick Around

The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. Starting a blog or churning out a bunch of articles is all fine and good, but keeping those activities going for years as opposed to months (or weeks) makes a huge difference.

3. Optimize Your Articles

There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. This is such a simple thing to fill out when you're publishing a piece of content on your site, so take the time to do it each time, and you'll start to rank for your keywords much faster.

4. Don't Forget About (Ethical) Link Building

Keyword-embedded links are the foundation of off-page search engine optimization. The best part is that links can be free. Just ask vendors, partners, press, clients, your alma mater and any other credible source that you interact with to embed hyperlinked keywords back to your site for the terms that you are targeting. If the referring source has a high page rank, you should see a pop in your rankings in less than two months of them being published.

5. Use Google's Keyword Tool

Use Google's Keyword Tool to find long-tail keywords that are not as competitive, then structure some content around those. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage your users.

6. Provide Amazing Value to Your Readers

When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won't bother reading it or sharing it, which is basically the entire point of building a company blog. Therefore, when I write content, I constantly ask myself if I would take ten minutes out of my day to read it and if I'd share it with others. If you wouldn't do either of those things, then you really need to look at your content strategy again.

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10 Ways To Get 100 Extra Visitors To Your Website Today!

10 Ways To Get 100 Extra Visitors To Your Website Today!

Sometimes it seems extremely hard to get those first 100 visitors to your articles and it can be frustrating when this happens; especially when you are new to the world of Internet Marketing and you just don’t know what you are doing wrong. Well I’m here to help you with these ’10 Ways To Bring Visitors To Your Articles’ admittedly this is not going to be a masterclass which draws on and on; this is all about helping you to get to your first 100 visitors as quickly and easily as possible without a ton of jargon. So here you go guys I hope this truly helps some of you out. If you enjoy this post, you should also check David’s other posts such as 10 WordPress Plugins for Bloggers!

1. Yahoo! Answers

Yahoo! might be losing the search engine market share battle but they still dominate in the Question and Answers arena. People ask thousands of questions every day in almost every niche and industry you can imagine. A quick search for “Search Engine Optimization” shows over 1,300 questions that can be answered. The key to driving massive amounts of traffic from Yahoo! Answers is to give genuinely helpful answers. Instead of trying to create a blatant advertisement for your website work on becoming an authority in your industry. This technique has the potential to send you far more than 100 visitors. When people use search engines to look for the questions you answered often times a Yahoo! Answers result will appear near the top of the search results. This will give you and your website a ton of exposure if you answer commonly asked questions!

2. Social Bookmarking

If you create content that people enjoy it can easily become popular or even go viral. The important thing is to put your website and content in front of people that are looking for it, right? Social bookmarking is a super easy way to do just that. Social bookmarking sites allow users to bookmark their favorite websites that other people can publicly view and vote up or down. If you bookmark useful content other people will find it, share it, and vote it up so others can enjoy it. Oh yeah, and it only takes about 30 seconds to bookmark your site. The 3 most popular social bookmarking sites are Digg, Reddit, and Delicious. These 3 sites get over 8 MILLION unique visitors a month – funneling off a chunk of that traffic to your website is very doable. (There’s plenty to go around ) Just remember to create content that people will enjoy and/or find useful. The most popular content on social bookmarking sites are usually check lists, “Top 10” lists, tools & resources, and breaking news – so keep that in mind!

3. Squidoo

Squidoo is a website full of 100% user generated content that allows you to create what’s called a “lense.” A lense is a page about a specific topic that you choose to write about (usually something you’re knowledgeable in). After creating your lense other people can find it by searching for terms and keywords related to your lense. Let me just start off by saying Squidoo is an absolute powerhouse in the search engines. Its very easy to rank Squidoo lenses for competitive terms that would prove to be a challenge for websites with lesser authority. Creating a lense on Squidoo gives you 2 traffic opportunities:

• When people use search engines and search for keywords related to your lense it will sometimes show up in the top search results if it’s relevant enough to the search phrase. This means you can get drones of targeted traffic to your lense from search engines that you can funnel into your website.

• Squidoo has a huge community of active users that use Squidoo to find things they want to know more about. Squidoo currently gets over 9 million unique visitors a month and they’re still growing steadily. Look at Squidoo’s traffic growth over just the last year:

Creating a lense or two is one of my favorite ways to get laser targeted traffic without hours of work.

4. Guest Blogging

Guest blogging is a great way to generate free traffic – all you have to invest is the time to write an article. Get in touch with the most popular blogs in your industry and ask if they’ll let you write a guest post. Most website owners will have no objections to having other people write free content for them. (ask Michael how I know…wink, wink) If you’re having trouble finding blogs to guest post on check out www.myblogguest.com – they have a full community of bloggers that are ready and waiting for your content.

5. Forum Posting

There are community forums setup online for virtually every niche, industry, or topic you can imagine. The internet is a prime place for like minded people to talk to each other. 9 times out of 10 you can find a forum for your industry just by typing in [your industry]forum.com or searching for “[Your Industry] Forum” on Google. Find the forums in your industry with the largest user base, start posting there and become an active community member. Most forums will allow you to leave a link to your website in your post signature, so the more you post the more traffic you get.

6. Twitter

Every time I write new content I post it to twitter. If you use the right keywords and make your tweet interesting enough you can get a lot of clickthroughs just from people searching. For example if I write an article about SEO and Google I can tag the end of the tweet with #SEO #Google and anyone that searches for those keywords on Twitter can see my tweet about the post that I wrote. Be sure to write creative headlines for your posts so people feel the urge to click on them.

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